How to Design an AI Marketing Strategy

So if you decide to implement one of these platforms, there’s one key point to bear in mind above all others — the AI tools you leverage should support your sales efforts, not completely override them. As per HubSpot’s own definition, account-based marketing is “a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts.” Chorus AI, Deepgram, Observe.ai, Cogito, and Amenity Analytics are among the most popular conversational intelligence platforms on the market. AI-powered account-based marketing platforms allow you to uncover demand and refine your sales efforts. Conversational intelligence platforms allow managers to browse and benchmark assessments of reps’ calls. As companies become more sophisticated in their use of marketing AI, many fully automate certain types of decisions, taking humans out of the loop entirely.

Build your AI program around whatever; the company’s current emphasis is – whether it’s expanding an existing business, raising brand awareness, launching a new line, or generating income. An AI program can generate better predictions about who is more likely to respond to an offer by combining these data sets. You can use an AI system to determine which of your present customers are more likely to want a better version of what they already have and a completely new product offering. Companies that can discover, share, and implement best-selling practices will be able to use them as a long-term competitive advantage. The sellers’ performance becomes the most critical determinant in determining win rates, to put it another way. How do you know if a picture of a male or female on your Facebook ad will result in more sales?

How to use Artificial Intelligence to boost sales

AI can even help reps with post-call reporting, which is one of those essential-but-tedious tasks. My team loves the fact that Dialpad automates call notes and highlights key action items for them, meaning they don’t have to manually type everything. For example, tracking the busiest times in a call center can help you with future staffing. Dialpad’s dashboard gives you a great overview of how things are going. I really love this content and it is very much aligned with how we are thinking about the future of our products and how we are planning to invest.

Today, an AI program may advise you on the appropriate discount rate for a proposal to increase your chances of winning the transaction. Artificial intelligence is moving out of the realms of science fiction and futurist technologies. AI now has many practical applications that are used in the real world of business today.

Reps are spending majority of their time on non-revenue generating activities

Harvard Business Review estimate that AI can create $1.4 to $2.6 trillion of value in marketing and sales. They use advanced computer science techniques and superior computational firepower to extract insights from data. At their core, though, all of these technologies help machines perform specific cognitive tasks as well as or better than humans. If you’ve read this far, you’re gearing up to add AI tools to your sales operations. If the rep is going too fast with a sales presentation, the AI coach will prompt them to take a minute and slow down. When AI is used correctly, sales can close bigger deals faster, shortening the sales cycles.

Voice and SMS — tools that leverage AI to improve your voice call and SMS outreach. We believe this is where the greatest returns from marketing AI will be found. Thousands of companies all over the world who have successfully used AI to increase their sales agree. AI programs generally have voice-controlled virtual assistants who can record information for your representatives from any device. They also spark conversations with your reps and ask them all the right questions for proper data analysis.

Join the ResourcefulSelling community where we provide insights, dish out strategies and cover all things sales – soup to nuts

Basically, conversational AI for sales is any program that lets customers interact with your company in a way that feels human—even when half of the conversation is being handled by a computer program. Sales professionals are constantly expanding their arsenal of sales software as new technologies come onto the scene. Over the years we’ve adapted countless new platforms to make our jobs easier and help our businesses maintain their competitive edge. Now that you know about AI applications in sales, you can read more about these applications in our section on AI in sales.

More than ever, sales teams are turning to high-tech tools to streamline their sales process, improve efficiency, and convert more leads. Virtually any business stands to gain something from incorporating this kind of technology into its sales process. What, exactly, does artificial intelligence do for your sales efforts?

Uncover opportunity automatically

Here is how your sales will benefit from adopting artificial intelligence. The first sales teams to adopt AI and pioneer how to use it will have a massive advantage in the near future. Gartner researchpredicts that 70% of customer experiences will involve some kind How To Use AI In Sales of machine-learning component in the next three years. In fact, automation is already impacting sales, and its influence will only continue to grow. Leaders looking for ways to transform their bottom line should look to artificial intelligence to provide solutions.

• When sales managers have visibility into pipeline health, they no longer have to spend a chunk of their precious time haranguing sales reps about the status of deals.
• Very often, we hear that this is an era in which data is “the most valuable asset”.
• To solve a single problem, firms can leverage hundreds of solution categories with hundreds of vendors in each category.
• A user could talk with a chatbot and send a picture of what they are looking for, which the chatbot can identify and locate.

Finding patterns and insights into customer behavior can help you make intelligent business decisions. Lead interest analysis allows you to create dynamic, multi-phase, highly targeted campaigns that drive more high quality leads into your pipeline. You can send more personalized email communications that drive deeper engagement and eventual conversion with sales and marketing AI. Not only does AI act as a personal assistant to Serena, but Serena’s manager also has visibility into the potential issue. Now, both Serena and her manager can work proactively to avert a potential loss or no decision earlier.